Branding

When I was in college, I had an argument with my best friend – Riya.  Riya the energetic soul, had gone out to party with our other batchmates when I went to sleep. I was upset with her because she didn’t wake me up.  She genuinely said. “ I didn’t want to disturb your beauty […]

Visual Identity vs Brand Identity (Visual identity vs branding)  is a debatable topic, often misunderstood as the same thing.  Brand identity is concerned with your brand’s overall image (memorability, consumer connection, brand perception, and so on).  Whereas  Visual identity focuses on the visual characteristics of your brand (pictures, graphics, colors, typography, etc.). To put it