How many colors should a brand have? As a copywriter with a passion for design, this question had been gnawing at me for quite some time. I wanted the secret sauce to understand what makes a perfect brand colors palette. Hence it had me researching and getting deeper into finding the most awesome recipe, that […]
How many colors should a brand have? A 6 Step Guide to Finding the Right Balance Read More »
Neelesh Misra (A Hindi radio/audio storyteller)- Have you heard about him? If yes- Then I am sure you would know how amazing he is at his work. I fell in love with his voice, when I first heard him telling a story on the show he used to host on Radio fm-104.8 back in the
How many fonts should a brand have and how to choose them: The 6-Step Guide Read More »
My daughter Adya- a cutie pie in 1st grade, came home one day with water in her grey eyes. The notorious smile that was always plastered on her face was not there. She was crying and her sad face made my heart melt. “What happened darling?” I picked her up. “I scored a 0/10 in
How to Implement a Successful Visual Branding Strategy: A 6-Step Framework Read More »
When I was in college, I had an argument with my best friend – Riya. Riya the energetic soul, had gone out to party with our other batchmates when I went to sleep. I was upset with her because she didn’t wake me up. She genuinely said. “ I didn’t want to disturb your beauty
A to Z Of Understanding What is Brand Identity And How To Build A Strong One? Read More »
What is Visual Branding? Well a company that banked an incredible amount of 700 million dollars, just by selling water, will tell you how powerful Visual Branding is exactly. A few days ago, I was lazily scrolling through Instagram watching reels and posts. I was just about to doze off when an Instagram post got
A Beginner’s Guide to Understanding What is Visual Branding Read More »
Visual Identity vs Brand Identity (Visual identity vs branding) is a debatable topic, often misunderstood as the same thing. Brand identity is concerned with your brand’s overall image (memorability, consumer connection, brand perception, and so on). Whereas Visual identity focuses on the visual characteristics of your brand (pictures, graphics, colors, typography, etc.). To put it
Visual Identity Vs Brand Identity: Discover The Proven Differences? Read More »